Fiverr, a digital services provider, has a new brand campaign, “Something from Nothing,” to address the notion there are millions of people, from entrepreneurs to company decision-makers, around the world sitting on “incredible” business ideas, but only a few will turn those ideas into reality, according to a press release.
In a recent study Fiverr conducted with YouGov, that polled U.S. adults about starting a business, 25% revealed they had a business idea in the last 18 months; however, of the nearly 60% who never pursued their business idea, 58% said it was due to lack of resources.
“Something from Nothing” addresses this issue, showing freelancers on Fiverr can help kickstart business ventures, and drives home the concept that anyone can take “nothing” and, with help from Fiverr, “do something” to bring that idea to life.
“2021 has presented a major shift in the way employees view work — people are putting autonomy and flexibility above all else, some are even leaving their jobs to take time off and pursue their passions. For many, this means following through on a business concept or taking a risk in their current job by leading a new project or pushing new ideas,” Gali Arnon, CMO at Fiverr, said in the release.
“This new campaign is hyper-focused on the businesses, products, or services not yet created but are still just an idea. Thousands of incredible businesses have come to life with the support of expert freelancers on Fiverr, and we’re looking forward to seeing thousands more grow into world-class companies.”
Fiverr’s “Something from Nothing” campaign was developed in collaboration with Ostrich Studios, represented by The Network, and includes work from Fiverr’s freelancers, such as motion graphics, game development, logo designs, and merchandise designs.
“We’re really flipping the script with this new campaign. While our last few campaigns showcased real businesses, this is focused on how Fiverr freelancers can support any business to grow, innovate, and succeed. All you need is to do something,” Duncan Bird, VP of brand marketing and digital at Fiverr, said in the release. “We wanted to show more of the breadth and skill that freelancers on the platform can offer to take new ideas and make them a reality. As with all of our campaigns, we’re excited to share something bold and showcase the incredible talent Fiverr has to offer.”
Fiverr’s “Something from Nothing” brand campaign features a variety of brand hero and acquisition ads which will run across digital channels and TV. Since 2010, the Fiverr platform has offered digital services in more than 500 categories, across nine verticals including graphic design, digital marketing, programming, video and animation.
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